Crisis Management

Catalog description

Management strategies for organizational crisis events, including: constituent analysis, identity creation, image building, reputation control, media relations, internal communications, government relations, and investor relations. Concepts are explored through case studies, film, literature, and current events in popular culture. Credit Hour s : 3 Prerequisites or Corequisites: MANGMT 3000 , MANGMT 3000H , MANGMT 3000HW , or MANGMT 3000W . Individual sections may be restricted to business students only