Design Thinking for New Business Innovation

Catalog description

The Design Thinking for New Business Innovation course is ideally taken as the second course in a three course sequence (sequencing of courses is not required). Students, working in teams, first learn how to recognize potential opportunities in a range of business contexts ( MANGMT 4700 ). Next, students learn how to identify meaningful issues for customers in a more focused context, how to generate multiple solutions and form these into cohesive business concepts, and how to carefully test for feasible value with potential customers using rough prototypes (this course). Finally, students learn how to develop a comprehensive business plan in areas like operations, marketing, finance, and human resources based on a business model concept for a given industry ( MANGMT 4730 ). Such a detailed plan can used to appeal to potential funding sources and serves as a guide for strategic action by a new venture. This course, as the middle course, bridges into the domains of both of the other two courses to give students a flavor for what can be learned in both. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: Individual sections may be restricted to business students only and/or students who have declared the Entrepreneurship & Innovation Minor on their academic plan