CONVENTION MANAGEMENT AND SERVICE

Catalog description

This course examines the techniques to sell to and service the meeting and convention market effectively. To succeed, becoming familiar with this market segment and the opportunities it offers as a rewarding career path is essential. This course offers practical insight into the various types of meetings and conventions, and the types of organizations that stage these types of events. The course includes discussions on developing a marketing plan, analyzing properties, segments of the industry, and more. This course finishes by detailing the aspects of convention service to ensure flow, procedures, breakout sessions, and space functionality.