Research Methods in Hospitality

Catalog description

This course is an introduction to the knowledge and skills necessary to conduct research in the hospitality management and tourism subject matter areas. Emphasis will be placed on understanding the research process and the role of research in the development of practical and theoretical knowledge. Students will acquire the skills necessary to develop a research strategy; to critically analyze professional journal articles; to design a study; and to prepare for data collection and analysis. Students will be required to write a professional research proposal.