CAPSTONE: STRATEGIC HOSPITALITY AND EVENT MANAGEMENT (ELR)

Catalog description

This capstone course provides a comprehensive view of the business setting of hospitality and tourism organizations. The course includes a review of the competitive business environments, competitive advantage, above-average performance and competitive strategies as they pertain to hospitality and tourism management. The course will highlight current strategic issues in hospitality and tourism management referring to the most recent literature (practitioners’ literature and academic journals). The course concludes a capstone group case analysis of a business problem in hospitality management, food and beverage management or event management.