MGT 471

Entrepreneurship

James Madison University · UGRD · Fall 2026

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This course provides an examination of entrepreneurship and its impact and significance in the global economy. Students will learn theory and then apply it through experiential exercises, case studies and projects. This course explores topics such as the entrepreneurial process, idea generation methodology, sources of funding, growth, succession planning and exit strategies. Students engage in activities such as feasibility analysis, selection of appropriate entry and growth strategies, and firm valuation techniques.

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Class #james_madison-3026Fall 2026UGRD3 credits
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