Tourism: Principles, Practices, Philosophies

Catalog description

Students will study the why and how of tourism as an important factor in the wealth of any nation. The course provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of the travel and tourism industry. Among the topics covered are: meetings and conventions, role of social media, and basic tourism marketing principles including mobile/social media marketing. Students will study the history of travel, future prospects and problems in the industry, especially the need for sustainable economic development. Students will acquire tourism vocabulary, explore their personal philosophy of travel as a factor in life's enrichment, and identify career opportunities in this vast industry.