BUS 6700

Strategic Marketing

Concordia University-Wisconsin · UGRD · Fall 2026

1 section

Catalog description

This course is a study of the planning, implementation and control of the marketing function. Topics covered include: market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.

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Class #concordia_wisconsin-0993Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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