Industrial Economics    3 s.h

Catalog description

Students will learn to analyze and understand the impact economic factors (e.g., information, consumer behavior, supply and demand) have on shaping markets and industries. Using this knowledge, students will be capable of assessing the different types of economic strategies (e.g., product differentiation, pricing, advertising and signaling) an organization can employ to gain market power to realize economic profits. Prereq.: graduate standing, admission to the OMBA Program or permission from the MBA Program.