Marketing Management    3 s.h

Catalog description

Comprehensive study of the management functions in marketing including organization, planning, research, merchandising, sales, advertising and promotion, marketing channels, and control related to corporate policies and objectives. Management practices covering recruiting, selection, training, equipping, compensating, and supervising. Prereq.: MKTG 3703 , MKTG 3726 , 2.5 GPA. Prereq. or Coreq.: MKTG 4815 .