MKTG 3750

Product and Brand Management 3 s.h

Youngstown State University · UGRD · Fall 2026

1 section

Catalog description

New product development and brand creation process from idea generation to launch; diffusion of innovation and sales forecast of new product, market entry strategy, branding of new product, business plan for new product. Prereq.: MKTG 3703 , 2.5 GPA.

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Class #youngstown-1791Fall 2026UGRD

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