Public Relations Campaigns    3 s.h

Catalog description

This course delves into the strategic development and execution of public relations campaigns across diverse platforms. Students will engage in analyzing target audiences, crafting persuasive messages, and effectively utilizing communication channels. Through case studies and hands-on projects, participants will design and implement a comprehensive PR campaign addressing real-world challenges and aligning with organizational objectives. Key topics include ethical considerations, crisis management, and the impact of digital media on public perception. Prereq.: JOUR 2602 . Cross-Listed: CMST 3717 .