Introduction to Public Relations    3 s.h

Catalog description

An overview of public relations as an applied communication practice, emphasizing ethical and legal principles in strategic decision-making. Exploration of major PR theories, communication models, and the field’s evolution. Examination of how public relations functions within integrated communication, including marketing, event programming, and organizational communication. Consideration of global and cultural influences on PR practice and the reciprocal relationship between organizations and their communities. Focus on how public relations strategies impact both organizational goals and community engagement. Cross-Listed: CMST 2654 .