Public Relations Campaigns    3 s.h

Catalog description

Students will engage in analyzing target audiences, crafting persuasive messages, and effectively utilizing communication channels. Through case studies and hands-on projects, participants will design and implement a comprehensive PR campaign addressing real-world challenges and aligning with organizational objectives. Key topics include ethical considerations, crisis management, and the impact of digital media on public perception. Prereq.: JOUR 2602 . Cross-Listed: MCOM 3717 .