ADV 4855
IMC Campaigns 3 s.h
Youngstown State University · UGRD · Fall 2026
1 section
Catalog description
Capstone course in the integrated marketing communications curriculum. By employing the fundamental theories and practices garnered from previous integrated marketing communications courses for a specific IMC problem, the focus is the development of an integrated marketing communications campaign. Prereq.: ADV 3711, ADV 3712 , ADV 3717 , 2.5 GPA .
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Availability not recently verifiedClass #youngstown-0036Fall 2026UGRD
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