ADV 3717

Media Planning and Buying 3 s.h

Youngstown State University · UGRD · Fall 2026

1 section

Catalog description

Planning, executing, and controlling of media buys. Techniques of allocation of budget among print and electronic media explored on national, regional, and local levels familiarizing the student with syndicated media resources. Prereq.: ADV 3711, 2.5 GPA.

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Class #youngstown-0034Fall 2026UGRD

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Instructor: Staff

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