BUS 230Principles of Marketing

York County Community College · 3 credits · UGRD

Catalog

This course introduces the student to consumer and institutional behavior patterns and the overall role of marketing in the economy. Discussion includes the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer. Prerequisite: BUS 110

Recent sections

Fall 2026 · 1 section

Section	Days & time	Location	Instructor
01Class #32742	Time not published2026-08-24 - 2026-12-12	Online	Osich, Jessica
01 notes: Instructional method: Online