Innovation and Technology in Marketing

Catalog description

Brand success comes from recognizing the product-s experience, benefits, and emotional value it delivers. In the face of rapidly evolving technology, relying only on a product-s functional features can result in obsolescence. Using real-life examples, this course explores how marketing strategy, digital tools, and emerging technologies converge to build resilient, adaptive brands. Students will examine how organizations integrate data analytics, social media, and marketing technology to connect with customers, measure engagement, and make informed strategic decisions.