Marketing Capstone

Catalog description

The purpose of this course is to provide students in their final semester with the opportunity to work with a real world client in the development of a complete marketing plan. To this end, student will draw upon the entirety of their Masters in Marketing program to ideate, develop and create a full marketing plan ready for implantation that solves the clients marketing problem. In addition, students will compete in teams to 'pitch' and 'win' the business as they would in a real-life scenario. This course is designed to enable students to integrate and apply, in real-time, marketing knowledge and skills to a 'real-world' client's marketing problem.