Research Methods in Marketing

Catalog description

Marketing research methods are a critical component of any marketing strategy as they allow for the collection and analysis of data to inform decision-making and improve marketing efforts. Students will learn to gather and interpret information about consumers, markets, and competitors using qualitative and quantitative research techniques to identify opportunities and make data-driven decisions. This course will also cover the ethical considerations in conducting research and the importance of using valid and reliable research methods. By the end of the course, students will have the skills and knowledge necessary to conduct effective marketing research and use statistical analysis to inform and improve their marketing strategies.