Data Driven Marketing

Catalog description

This course equips future marketing leaders with a data-driven, quantitative understanding of how emerging technologies can be harnessed to gain a competitive edge in marketing. Using analytical tools, academic research, and real-world case studies, students will examine the impact of technology on personalized marketing campaigns, content creation, enhanced marketing research methodologies, and the development of innovative business models. Data and statistical modeling techniques will be applied to evaluate the evolving role of emotional brand value. Students will gain insights into how technological advancements can drive marketing innovation, operational efficiency, and strategic adaptability in marketing, preparing them to lead in a rapidly evolving digital landscape. Prerequisite(s): IDS 5420 and MAR 5740 .