Science of Influence in Marketing

Catalog description

Think fast! You have just been asked to create a persuasive communication. It could be a flyer to promote a concert, a sales promotion for a large hotel, or a TV spot for a new soft drink; it could be a sales presentation for a new start-up or a pitch for a new movie; it could be a donation request for charity or a public service announcement to conserve energy. What do you do? How do you craft this communication? Most importantly: How do you make your message optimally persuasive? This course will focus on the factors that make ideas stick and the factors that lead people to say YES! Prerequisite(s): MAR 5740 ; and IDS 5404 or IDS 5420 .