Leveraging Generative AI for Marketing

Catalog description

This course focuses on equipping future marketing leaders with a deep understanding of how GenAI can be leveraged for strategic advantage. Students will explore specific applications such as personalized marketing campaigns, content creation, enhanced marketing research tools, and new business ideas with GenAI. Through a blend of academic research and real-world case studies, students will gain insights into both the opportunities and challenges GenAI presents in the marketing sphere. This course offers a practical, hands-on approach to understanding how GenAI can drive innovation and efficiency in marketing strategies, preparing students to be at the forefront of technological advancement in the business world. Prerequisite(s): MAR 5740 .