Web Design and User Experience

Catalog description

Compelling and functional websites are at the heart of every great company's business strategy. Behavioral research tells us that digital media should be useful, intuitive and visually appealing. They must also tell a consistent story across each stage of the customer journey. This course introduces foundational concepts of design and development, using best practices in information architecture and user experience. By the end of the course students will be able to create websites and digital properties with strong value propositions and calls to action that support a company's conversion goals.