Digital Storytelling

Catalog description

Marketers tell stories with purpose, and digital marketers create content that resonates with audiences through different non-traditional channels. This course equips students with the knowhow to control and integrate the narrative across multiple media for awareness, advertising, branding, public relations, and retention by telling compelling stories and creating authentic experiences. Students will use multiple media formats and digital/physical artifacts to tailor messages for a variety of market segments that effectively engage, excite, and convert leads into long-term customers.