Applied Social Media

Catalog description

If you are one of the over a billion registered users of Facebook, then you are familiar with using social media. But what is social media exactly? And how does it differ from other forms of media? We answer these questions as we explore how the buzz word social media has evolved and transformed the way we think about both marketing and how we communicate with each other. Mobile and web-based technologies allow each of us to create, share and engage with content quickly, virtually, and widely. The new technologies that continue to surface and evolve create new ways for people to communicate and experience the world. Marketers use these advancements in technology and communication to achieve their marketing goals in more dynamic and efficient ways than ever before. We will study social media marketing with this bigger picture in mind. Most importantly, we will learn how to apply the practices and tools of social media marketing by observing, analyzing, and experimenting.