Creative and Innovative Product Development

Catalog description

A key element of successful business enterprise is good design. In the world of fashion, CoCo Chanel revolutionized the industry with her innovative design elements. Apple has become one of the world's most admired companies because its corporate executives place a premium on beauty and functionality of product design. This course provides an understanding of the product design process and its importance in the business world. Students will learn how to develop the ability to think more creatively about marketplace challenges. This course is targeted to students who want to discover and improve upon their innovative and creative skills in the business environment. Prerequisite(s): MAR 1001 ; and ENT 1020 or MAN 1020 .