Advanced Digital Media

Catalog description

This course is for those who understand the basics of digital and social media marketing, this advanced course will focus on using digital media to get business results and improve the business bottom-line. The course puts students on the leadership path with strategies and tactical plans that lead to bottom-line success. With this course, students will learn practical steps, techniques, and best practices geared toward integrating digital programs within their businesses with higher monetization of their investment. The course will use the Google Online Marketing Challenge (GOMC) as the basis of application. Prerequisite(s): MAR 3320 .