International Export Promotion

Catalog description

The promotion mix from a global point of view, including the framework for managing advertising, selling, public relations, and sales promotion. Comparison and contrast with purely domestic promotional strategy is engaged through extensive case analysis. Emphasis is placed on an examination of emerging economies. Importing and sourcing from outside the United States also is covered. Prerequisite(s): MAN 1020 , MAR 1001 . (Crosslisted with MAN 3345)