Global Marketing

Catalog description

Examines specific issues involved in entering global markets and conducting marketing operations on a global scale. Attention is focused on problems, such as identifying and evaluating opportunities worldwide, developing and adapting market strategies in relation to specific national market needs and constraints, and in devising and coordinating global marketing strategies. Emphasis is placed on strategic issues relating to global operations rather than on technical aspects of exporting and importing. Prerequisite(s): MAR 1001 .