MAR 3329
Conversion and Shopper Marketing
Yeshiva University · UGRD · Fall 2026
1 section
Catalog description
This course teaches the process and the theory behind the strategy that marketers use it convert customers into buyers. It will discuss the evolution of sales promotion to shopper marketing and the impact on the digital revolution had on conversion behavior. Prerequisite(s): MAR 1001 .
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Availability not recently verifiedClass #yeshiva-MAR3329Fall 2026UGRD3 credits
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