Managing Sales in Hi-Tech Co.

Catalog description

This course will provide students with a thorough understanding of the process major High Technology companies such as HP, IBM, Cisco, AT&T, go through when approaching a market. Students will learn about designing and motivating a salesforce aimed to sell products and services to corporate customers as well as learn about the high tech market in general: competition, anti-trust laws, finance, etc. Class will be highly interactive and will use case studies and student research on High Technology corporations to help students apply what they learn. Prerequisite(s): MAR 1001 .