MAR 3322

Advertising in the Digital Age

Yeshiva University · UGRD · Fall 2026

1 section

Catalog description

Theory and practical application of advertising in the digital age. Students will learn key principles including creative strategy, multi-channel strategic planning, digital technology platforms and apply the knowledge to create their own interactive advertising/marketing plan for a well- known brand. Prerequisite(s): MAR 1001 .

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Class #yeshiva-MAR3322Fall 2026UGRD3 credits

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