Brand Management

Catalog description

Focuses on the development of brand and marketing strategy, and the programming of the strategy and implementation of the marketing programs. It draws on the social sciences to evaluate the influence of both individual and ecological factors on market actions and brand decisions. The unifying framework for these activities is the brand audit. Thus, the course simulates the brand manager's job through the development and implementation of a company-wide brand audit. Prerequisite(s): MAR 1001 .