Digital Media

Catalog description

The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Last several years have seen a dramatic increase in the amount of time and money consumers spend online. As a consequence, the Internet has become an important channel that firms can use to reach out and connect to consumers, which has lead to the emergence of digital marketing. This course on Digital Marketing provides an understanding of tools like online advertising and social media to meet business objectives. This course will cover basic marketing and statistical concepts and provide an introduction to different online marketing tools like email marketing, SEO/SEM and social media analytics. Prerequisite(s): MAR 1001 .