Social Media Marketing

Catalog description

Discusses the development of a social media strategy and defines what social media is. Social media tools such as Twitter, LinkedIn, Facebook, YouTube, Yelp, Google, etc. are explored and their application and usability in business are examined. The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics. Prerequisite(s): MAR 1001 .