No Coding Marketing Analytics

Catalog description

In this course, we will examine multiple methods of applied data analytics to understand current marketing challenges and suggest solutions to deal with them. A deeper understanding of the data sources that marketers can use coupled with analytical tools will enable the students to implement a marketing strategy and marketing actions. The course starts with a descriptive approach to analyzing sales data, CRM, and surveys. Then we apply a diagnostic approach to understand the business results, and finally, we implement a predictive approach to examine the efficiency of different marketing tools using ROI. The course will be held in Excel using advanced tools.