Retail Management

Catalog description

Focuses on starting, developing, and growing a retailing organization from both an entrepreneurial and professional managerial perspective. Students study the changing dynamics of retailing, demographic trends, the importance of retailing within the distribution network, the challenges faced by the growth of technology, the growth of global strategic alliances among retailers, and the regulatory environment that affects retail business. Prerequisite(s): MAR 1001 /1001H. (Crosslisted with ENT 2415 )