Customer Experience: Journey Mapping

Catalog description

From customer segmentation to persona and customer journey development, organizations are leveraging customer insights to build competitive advantage through more thoughtful customer engagement. The course will equip the student with the relevant knowledge, perspectives, and practical skills required to understand fundamentals of consumer purchase path research that's made actionable through persona and journey models which are used by organizational teams to inspire, inform and guide downstream marketing tactics. Prerequisite(s): MAR 1001 .