Artificial Intelligence in Marketing

Catalog description

This course offers a practical introduction to how AI is changing the way brands connect with people. This course will focus on using modern AI tools to solve real-world marketing challenges. You-ll learn how to use AI to brainstorm and create high-quality content, analyze data to understand what customers want, and automate the busy work that often slows marketing teams down. Specifically, you will explore how to supercharge your efforts across social media, advertising, and data analytics by experimenting with cutting-edge tools, such as using NotebookLM to synthesize complex market research or ImageFX to generate high-impact visual assets for ad campaigns. The course will include both generative AI and agentic AI tools to streamline workflows and improve productivity. Prerequisite(s): MAR 1001 .