Reimagining Marketing with Emerging Technologies

Catalog description

An explosion in technological innovations together with data deluge are driving constant, and unpredictable changes in the business landscape and revolutionizing the marketing function. This course is designed to help students navigate the dynamic, complex and ambiguous business environment by leveraging emerging technologies (AI, Blockchain/Web3, Metaverse, IOT, and more) to reach and engage consumers in new and impactful ways, create sustainable competitive advantage and build brands of the future. Prerequisite(s): MAR 1001 may be taken as a prerequisite or corequisite.