Direct Marketing

Catalog description

Direct marketing allows the seller to measure the impact of promotional activity. The course incorporates important and crucial inputs from the Direct Marketing Association (DMA). It also examines the use of catalogs, mail order, mailing-list selection, TV, radio, print, the Internet, and telemarketing. Emphasis is placed on management's utilization of direct marketing strategy and implementation. Prerequisite(s): MAR 1001 /MAR 1001H. Crosslisted with ENT 2210 .