Strategy

Catalog description

This course introduces students to strategic decision-making in firms. Understanding two key ideas is required because strategic decision-making determines a firm's financial success: the first idea is what makes a firm more successful financially than others and how to measure those differences, and the second idea involves the firm's choices to sustain long-term financial returns. The learning in this course will follow three broad stages: understanding and measuring competitive advantage, applying strategy as a science using game theory, and analyzing multi-unit businesses and corporate decision-making. The importance of new technologies as products and inputs in decision-making is emphasized.