The Human Side of Sales: Emotional Intelligence, Business Development & Negotiation

Catalog description

Students will study people-centered skills that distinguish top performers in sales and client development. Students will strengthen emotional intelligence (EI) to build trust and rapport, apply business development strategies to identify prospects and grow accounts, and master negotiation techniques to close deals that create long-term value. Through case studies, live simulations, and hands-on practice, students will learn how to navigate complex client interactions, handle objections, and balance persuasion with integrity. By the end of the course, students will be prepared to lead sales conversations with confidence, empathy, and ethical clarity, building enduring relationships that drive business success.