Turning Business Problems into Analytical Solutions

Catalog description

In today's data-rich business environment, leaders must know how to translate complex problems into analytical opportunities. This course equips students with the tools and mindset to frame business challenges through the lens of data and performance analytics. Students will build foundational skills in descriptive statistics, data visualization, and the use of key performance indicators (KPIs) to inform decision-making. A major emphasis is placed on Google Analytics learning how to track, interpret, and act on digital performance metrics related to user behavior, engagement, and conversion. Students will gain hands-on experience using Google Analytics dashboards, segments, events, and reports, along with Tableau and Excel, to analyze real datasets and generate actionable business insights. By the end of the course, students will be able to design, interpret, and communicate data-driven insights that directly support strategic goals and improve organizational performance.