New Venture Planning

Catalog description

Use of the business plan, the critical element of entrepreneurship, as a guide to the successful operation of a business venture. Students learn the essential ingredients necessary for an effective plan, select and present an enterprise that they are personally interested in, and develop a persuasive written plan that can be used to attract financing, key employees, and mentors. Prerequisite(s): MAN 1020 , MAR 1001 ; and MAN 3780 or ENT 3780 . (Cross-listed with ENT 3786 )