Sports Marketing Management

Catalog description

This course examines the world of sports as a business and will focus on attracting the ultimate customer-sports fans in an increasingly competitive, fragmented and global service. The course will discuss the management of sports at professional, collegiate and special event levels focusing on the role marketing plays in planning and decision making in attracting fans and the other major customer sponsors. Other topical areas will include: sports branding; athlete management; globalization; event sponsorship and marketing; media involvement; fantasy sports; sports vendors; sports innovations and the value and ROI of investing in sports . Students will study current opportunities and threats facing sports and entertainment properties and trends that may impact the future of sports and its various audiences. Prerequisite(s): MAR 1001 . (Cross-listed with ENT 2941 / MAR 2941 )