Applied Research

Catalog description

The goal of this course is to provide a fundamental understanding of marketing and management research methods. Marketing and management research is an organized way of developing and providing information for decision-making purposes. This course will provide you with the skills for systematic problem analysis and the ability to translate management problems into marketing research problems. It will provide you with a 'hands-on' experience by going through the full process of marketing and management research from the formulation of the research problem through the research design, the data collection methods, the questionnaire design, the sampling schemes, and the data analysis. This course will focus on both qualitative and quantitative aspects of marketing and management research. Prerequisite(s): MAN 1020 , MAR 1001 , IDS 1131 .