Introduction to Business

Catalog description

Going beyond a conceptual understanding of what businesses do, we take a practical approach to business from the perspective of the ?founder.? An Introduction to Business focuses on the starting, financing, marketing, and managing of businesses in a digitally interconnected, globally distributed economy. Students learn businesses from a holistic and enterprise-wide perspective, and as a jumping off point to specialize in one of a number of vertical markets. Given its place in the world?s economy, we use New York City as our lab for learning best practices in successful businesses and invaluable lessons from failed ones.