Digital Intelligence:Transforming Business Functions

Catalog description

This master-s-level course explores how Digital Intelligence is reshaping every area of business, from marketing and finance to supply chain, HR, and strategy. Through case studies and hands-on labs, students will learn how organizations use technology to personalize customer experiences, detect fraud, forecast demand, optimize logistics, and enhance talent management. The course emphasizes both strategic insight and practical skills, equipping students to evaluate opportunities, implement digital tools, and address ethical considerations while driving innovation and competitive advantage across the enterprise.